About
Philip Kotler, born May 27, 1931, is an American marketing author, consultant, and professor emeritus at the Kellogg School of Management at Northwestern University. He is widely regarded as one of the world's leading experts in marketing. Kotler is known for popularizing the concept of the marketing mix and has authored over 80 books, including the widely used textbook "Marketing Management."
Career Timeline
Publishes Marketing Management
Publishes 'Marketing Management,' which becomes a foundational textbook, establishing his academic career.
Popularizes Marketing Mix Concept
Popularizes the concept of the marketing mix (4Ps), influencing marketing practice and theory.
Consulting Engagements Begin
Begins consulting with major companies, applying his marketing principles in the real world.
Globally Recognized Marketing Expert
Achieves global recognition as a leading marketing expert, increasing demand for his books and consulting services.
Author of Numerous Marketing Books
Authors multiple influential books on marketing, solidifying his legacy and generating royalties.
Continued Academic Influence
Continues to teach and influence marketing students worldwide through his writings and lectures.
Marketing Guru Emeritus
Remains a highly respected figure in marketing, with his books and theories continuing to shape the field.
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Last updated: February 25, 2026