Is Philip Kotler A-List?
No — Philip Kotler is currently ranked B tier — a well-known figure with a strong career but not quite a household name.
Reached A-list in 1990
Globally Recognized Marketing Expert
Lost A-list status in 2000
Dropped to B tier — Author of Numerous Marketing Books
Ranking Timeline
Publishes Marketing Management
Publishes 'Marketing Management,' which becomes a foundational textbook, establishing his academic career.
Popularizes Marketing Mix Concept
Popularizes the concept of the marketing mix (4Ps), influencing marketing practice and theory.
Consulting Engagements Begin
Begins consulting with major companies, applying his marketing principles in the real world.
Globally Recognized Marketing Expert
Achieves global recognition as a leading marketing expert, increasing demand for his books and consulting services.
Author of Numerous Marketing Books
Authors multiple influential books on marketing, solidifying his legacy and generating royalties.
Continued Academic Influence
Continues to teach and influence marketing students worldwide through his writings and lectures.
Marketing Guru Emeritus
Remains a highly respected figure in marketing, with his books and theories continuing to shape the field.
Last updated: February 25, 2026