
Net Worth Over Time
Net Worth Timeline
TV Show 'Clube da Criança'
Xuxa starts hosting 'Clube da Criança,' gaining popularity in Brazil and beginning her career as a children's entertainer.
Launch of 'Xou da Xuxa'
Xuxa launches 'Xou da Xuxa' on Rede Globo, becoming a national phenomenon and solidifying her status as 'The Queen of Children'.
International Expansion Begins
Xuxa begins hosting shows in Argentina and Spain, expanding her brand internationally and increasing her net worth.
Failed U.S. Show
The 'Xuxa' show in the US struggled and did not catch on, impacting her global ambitions slightly but not her overall success.
Transition to Teen Programming
Xuxa shifts her focus to teen-oriented programming, adapting to changing audience preferences and maintaining relevance.
Signs with Rede Record
Xuxa signs with Rede Record, marking a new phase in her career and demonstrating her continued appeal as a television personality.
Enduring Queen of Children
Xuxa remains an influential figure in Brazilian media and a successful businesswoman, continuing to impact children's entertainment.
Last updated: February 25, 2026