
Net Worth Over Time
Net Worth Timeline
Boys Over Flowers breakthrough
Starred as Gu Jun-pyo in the mega-hit drama, winning Baeksang Arts Award for Best New Actor and becoming an overnight sensation. The role catapulted him to stardom across Asia.
City Hunter solidifies A-list status
Led the action drama to massive ratings success, establishing himself as a versatile leading man. His popularity surged across Asia, commanding premium endorsement deals.
The Heirs dominates ratings
Starred in the highest-rated drama of the year, cementing his status as Korea's top Hallyu star. International fanbase expanded dramatically, leading to major brand partnerships.
Legend of Blue Sea success
The fantasy romance became one of the highest-rated Korean dramas and strengthened his global appeal. Continued to command top-tier salaries and luxury brand ambassadorships.
The King Eternal Monarch launch
Starred in the big-budget Netflix series, expanding his reach to global streaming audiences. The show's performance was mixed but maintained his premium market positioning.
Pachinko on Apple TV+
Joined the critically acclaimed international production, demonstrating artistic ambition beyond commercial K-dramas. The prestige project enhanced his credibility with Western audiences.
Hallyu icon with global reach
Remains one of Asia's most bankable stars with massive social media following and consistent high-profile projects. While extremely popular in Asia, lacks the universal Western recognition for S-tier status.
Last updated: February 23, 2026