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About

Magnús Scheving is an Icelandic writer, television producer, entrepreneur, actor, and former athlete. He gained international recognition as the creator and star of the children's television show 'LazyTown.' In 'LazyTown,' he played Sportacus, a character dedicated to promoting healthy lifestyles through physical activity and nutritious eating. Scheving is also a former champion in aerobic gymnastics, demonstrating his commitment to fitness and wellness.

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Career Timeline

1994D$0.1M

Aerobic Gymnastics Champion

Wins European Aerobics Championship. Establishes himself as a top athlete.

2004B▲▲$1M+$0.9M

'LazyTown' Created

Creates and stars in 'LazyTown'. Gains international recognition for promoting health.

2006A$5M+$4M

'LazyTown' Global Success

'LazyTown' airs in numerous countries. Inspires children to be active.

2014B$8M+$3M

Sold LazyTown Company

LazyTown company sold to Turner Broadcasting System. Magnus continues to promote health.

2016B$9M+$1M

Continued Wellness Advocacy

Continues advocating for healthy lifestyles. Remains a public figure.

2026B$10M+$1M

Health & Wellness Advocate

Still promotes health and wellness for children. His 'LazyTown' legacy remains strong.

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Last updated: February 25, 2026