About
Liu Xiang, born July 13, 1983, is a retired Chinese 110-meter hurdler. He is an Olympic gold medalist and a world champion, widely regarded as one of China's most successful track and field athletes. His victory at the 2004 Athens Olympics marked China's first Olympic gold medal in men's athletics, making him a national hero. Despite later injuries that hampered his career, Liu Xiang remains an iconic figure in Chinese sports history.
Career Timeline
Olympic Gold Medalist
Wins gold in the 110m hurdles at the Athens Olympics, becoming a national hero in China and gaining sponsorships.
World Record Holder
Sets a new world record in the 110m hurdles, further increasing his marketability and sponsorship deals.
Beijing Olympics Withdrawal
Withdraws from the Beijing Olympics due to injury, impacting his reputation and endorsements.
London Olympics Injury
Suffers another injury at the London Olympics, further diminishing his competitive prospects and brand value.
Retirement from Athletics
Announces his retirement from athletics, transitioning to endorsements and public appearances, maintaining substantial income.
Continued Endorsements in China
Remains a popular figure in China, securing endorsement deals and participating in promotional events.
Iconic Chinese Athlete
Maintains status as a beloved and iconic figure in Chinese sports history, continuing endorsement deals and public appearances.
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Last updated: February 24, 2026