About
Ivana Marie "Ivanka" Trump is an American businesswoman and the second child of former U.S. President Donald Trump and Ivana Trump. She has been involved in the Trump Organization and has launched her own business ventures in fashion and lifestyle. During her father's administration (2017–2021), she served as a presidential advisor and the director of the Office of Economic Initiatives and Entrepreneurship.
Career Timeline
Fashion Brand Launch
Launched her own fashion and lifestyle brand, selling jewelry, shoes, and accessories. While leveraging the Trump name brought initial success, the brand operated in a competitive market with moderate sales.
The Apprentice Television Exposure
Became a regular on 'The Apprentice' alongside her father, significantly raising her public profile. This television exposure helped grow her fashion brand and established her as a business personality in her own right.
White House Senior Advisor Role
Joined her father's administration as a senior advisor, gaining unprecedented political influence and global visibility. While shutting down her fashion brand, her White House role made her a household name and major political figure.
Peak Political Influence
At the height of her White House influence, she participated in international summits, met world leaders, and championed workforce development initiatives. Her political prominence and business ventures with her husband continued growing their wealth.
Post-White House Transition
Left the White House after her father's presidency ended, relocating to Miami and stepping back from politics. While maintaining wealth through real estate and investments, her public profile and political influence diminished significantly.
Distance from Father's Campaign
Notably absent from her father's 2024 presidential campaign, signaling a deliberate retreat from the political spotlight. This distancing helped protect her personal brand but reduced her relevance in political circles.
Well-Known Business Figure
Remains a well-known businesswoman with substantial wealth from real estate and investments. While her White House years made her a household name, her current low public profile and withdrawal from politics place her in solid B-tier recognition.
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Last updated: February 23, 2026








