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About

Carlos Santana is a Mexican-American guitarist, renowned as a founding member of the rock band Santana. He's known for pioneering a fusion of rock and roll with Latin American jazz, creating a unique and influential sound. His melodic, blues-based guitar lines, combined with Latin American and African rhythms, have become his signature. Santana experienced a resurgence in popularity during the late 1990s and remains a highly respected and influential figure in the music world.

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Career Timeline

1969B$0.5M

Woodstock Performance Breakthrough

Santana's electrifying Woodstock performance introduced millions to their Latin rock fusion sound. The exposure from the festival and subsequent documentary launched their career nationally.

1970A$5M+$4.5M

Abraxas Album Multi-Platinum Success

Released Abraxas, featuring 'Black Magic Woman' and 'Oye Como Va,' which became a massive commercial success. The album solidified Santana as a major force in rock music and generated substantial royalties.

1982B$15M+$10M

Commercial Decline and Label Struggles

Faced declining album sales and changing musical trends that marginalized his Latin rock sound. While still touring successfully, his recording career hit a low point with diminishing mainstream relevance.

1999S▲▲$40M+$25M

Supernatural Unprecedented Comeback

Released Supernatural, featuring collaborations with contemporary artists, which became a cultural phenomenon selling 30 million copies worldwide. The album won nine Grammy Awards including Album of the Year, making Santana a global icon again.

2000S$60M+$20M

Record-Breaking Grammy Night

Won eight Grammys in one night for Supernatural, tying the record. 'Smooth' featuring Rob Thomas became one of the biggest songs of all time, transforming Santana into a household name for new generations.

2005A$80M+$20M

All That I Am Success

Released All That I Am, debuting at #2 on the Billboard 200 and continuing his collaborative approach. While not matching Supernatural's success, it proved his comeback wasn't a fluke.

2016A$100M+$20M

Las Vegas Residency Deal

Launched a lucrative multi-year residency at the House of Blues in Las Vegas, capitalizing on his legendary status. The regular performances provided stable, substantial income from devoted fans.

2026S$120M+$20M

Living Legend and Global Icon

At 78, Santana remains actively touring and recording, celebrated as one of the greatest guitarists in history. His influence on Latin rock and crossover music is unparalleled, with 'Smooth' and 'Black Magic Woman' as timeless classics. A true global icon across multiple generations.

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Last updated: February 17, 2026