What high-profile endorsements and business ventures has Scarlett Johansson been involved in?
Scarlett Johansson has been involved in several high-profile endorsements and business ventures throughout her career, leveraging her status as a top Hollywood actress to engage in lucrative partnerships and entrepreneurial endeavors.
One of Johansson's most notable endorsement deals has been with Dolce & Gabbana. She became the face of their fragrance line in 2009, starring in numerous advertising campaigns for "The One" perfume. This long-standing partnership has been a significant part of her endorsement portfolio.
In the beauty industry, Johansson has also represented L'Oréal Paris as a brand ambassador. She has appeared in various commercials and print advertisements for the company's cosmetics and skincare products, further solidifying her presence in the beauty and fashion sectors.
On the technology front, Johansson entered into a partnership with SodaStream, becoming their first-ever Global Brand Ambassador in 2014. She appeared in a controversial Super Bowl commercial for the company, which sparked discussions about corporate social responsibility and politics in advertising.
In terms of business ventures, Johansson co-founded a popcorn shop called "Yummy Pop" in Paris in 2016. Although the shop has since closed, it represented her foray into the food and beverage industry as an entrepreneur.
More recently, Johansson ventured into the skincare industry by launching her own beauty brand, "The Outset," in 2022. The brand focuses on clean, minimalist skincare products and reflects her personal approach to beauty and wellness.
In the realm of production, Johansson founded her own production company, These Pictures, in 2018. Through this venture, she aims to develop and produce film and television projects, expanding her influence in the entertainment industry beyond acting.
While not strictly a business venture, it's worth noting that Johansson has also been involved in various charitable initiatives and partnerships. She has worked with organizations like Oxfam and has been an ambassador for the (RED) campaign, which raises awareness and funds to combat AIDS.
These endorsements and ventures demonstrate Johansson's ability to leverage her celebrity status across various industries, from beauty and fashion to technology and entertainment, showcasing her versatility as both a brand ambassador and entrepreneur.
One of Johansson's most notable endorsement deals has been with Dolce & Gabbana. She became the face of their fragrance line in 2009, starring in numerous advertising campaigns for "The One" perfume. This long-standing partnership has been a significant part of her endorsement portfolio.
In the beauty industry, Johansson has also represented L'Oréal Paris as a brand ambassador. She has appeared in various commercials and print advertisements for the company's cosmetics and skincare products, further solidifying her presence in the beauty and fashion sectors.
On the technology front, Johansson entered into a partnership with SodaStream, becoming their first-ever Global Brand Ambassador in 2014. She appeared in a controversial Super Bowl commercial for the company, which sparked discussions about corporate social responsibility and politics in advertising.
In terms of business ventures, Johansson co-founded a popcorn shop called "Yummy Pop" in Paris in 2016. Although the shop has since closed, it represented her foray into the food and beverage industry as an entrepreneur.
More recently, Johansson ventured into the skincare industry by launching her own beauty brand, "The Outset," in 2022. The brand focuses on clean, minimalist skincare products and reflects her personal approach to beauty and wellness.
In the realm of production, Johansson founded her own production company, These Pictures, in 2018. Through this venture, she aims to develop and produce film and television projects, expanding her influence in the entertainment industry beyond acting.
While not strictly a business venture, it's worth noting that Johansson has also been involved in various charitable initiatives and partnerships. She has worked with organizations like Oxfam and has been an ambassador for the (RED) campaign, which raises awareness and funds to combat AIDS.
These endorsements and ventures demonstrate Johansson's ability to leverage her celebrity status across various industries, from beauty and fashion to technology and entertainment, showcasing her versatility as both a brand ambassador and entrepreneur.