What exclusive business ventures has David Beckham pursued since retiring from football?
Since retiring from professional football in 2013, David Beckham has pursued several exclusive business ventures, leveraging his global fame and business acumen to diversify his portfolio.
One of Beckham's most significant ventures is his involvement in Major League Soccer (MLS) in the United States. In 2014, he exercised an option in his LA Galaxy contract to purchase an MLS expansion team for a discounted price of $25 million. This led to the creation of Inter Miami CF, which began play in the 2020 MLS season. Beckham serves as co-owner and president of soccer operations for the club, marking his transition from player to team owner.
In the fashion and lifestyle sector, Beckham has been particularly active. He launched his own men's grooming brand, House 99, in partnership with L'Oréal in 2018. The brand offers a range of skincare, haircare, and body products, capitalizing on Beckham's reputation as a style icon.
Beckham has also ventured into the spirits industry. In 2014, he partnered with Diageo to launch Haig Club, a single grain Scotch whisky. He has been heavily involved in the brand's marketing and has appeared in numerous advertisements for the product.
In 2019, Beckham co-founded Studio 99, a production company focused on creating documentaries, TV shows, and commercial content. This venture allows him to have more control over his public image and to develop content across various platforms.
Another notable business move was Beckham's investment in the esports organization Guild Esports in 2020. As co-owner, he brings his sports and business expertise to the growing world of competitive gaming.
Beckham has also continued his longstanding partnership with Adidas, but in a different capacity. Post-retirement, he has been involved in designing and promoting lifestyle collections rather than purely sports-focused products.
It's worth noting that while these ventures are well-documented, the full extent of Beckham's business portfolio may not be publicly known, as some investments or partnerships could be private.
One of Beckham's most significant ventures is his involvement in Major League Soccer (MLS) in the United States. In 2014, he exercised an option in his LA Galaxy contract to purchase an MLS expansion team for a discounted price of $25 million. This led to the creation of Inter Miami CF, which began play in the 2020 MLS season. Beckham serves as co-owner and president of soccer operations for the club, marking his transition from player to team owner.
In the fashion and lifestyle sector, Beckham has been particularly active. He launched his own men's grooming brand, House 99, in partnership with L'Oréal in 2018. The brand offers a range of skincare, haircare, and body products, capitalizing on Beckham's reputation as a style icon.
Beckham has also ventured into the spirits industry. In 2014, he partnered with Diageo to launch Haig Club, a single grain Scotch whisky. He has been heavily involved in the brand's marketing and has appeared in numerous advertisements for the product.
In 2019, Beckham co-founded Studio 99, a production company focused on creating documentaries, TV shows, and commercial content. This venture allows him to have more control over his public image and to develop content across various platforms.
Another notable business move was Beckham's investment in the esports organization Guild Esports in 2020. As co-owner, he brings his sports and business expertise to the growing world of competitive gaming.
Beckham has also continued his longstanding partnership with Adidas, but in a different capacity. Post-retirement, he has been involved in designing and promoting lifestyle collections rather than purely sports-focused products.
It's worth noting that while these ventures are well-documented, the full extent of Beckham's business portfolio may not be publicly known, as some investments or partnerships could be private.